Amul, Dabur, Zomato pun on Cristiano Ronaldo’s ‘Coca-Cola move on social
Posted on 21st Jun 2021
Multiple brands took the opportunity to make puns, and push their own products while referencing the Ronaldo incident.
When footballer Cristiano Ronaldo moved a couple of Coca-Cola bottles off screen, he ended up grabbing headlines both personally and for the company. Coca-Cola lost nearly $4 billion in market share and its share price fell too.
The meet was after the UEFA Euro 2020 match between Portugal and Hungary. Ronaldo – who is the captain of Portugal’s national football team – held up a bottle of water and mouthed the word ‘agua’, which is Portuguese for water.
Back home, Indian brands couldn’t help take a cheeky dig at what happened at the UEFA Euro 2020 press conference. On social media, brands referenced the event, finding a way to talk about their own products. The moment marketing trend was started by Fevicol and now different consumer brands have jumped on the bandwagon too. Take a look below -
